Case Study: AI Innovation with Atomic

Introduction to Atomic

Atomic helps B2B marketers develop deeper buyer insights, enabling them to craft messaging that resonates directly with decision-makers. As a research-driven company, Atomic specialises in uncovering unique buyer intelligence, emphasizing the creation of proprietary, ownable research. By building a scalable insights repository, Atomic aims to scale its research capabilities significantly.

Initial Engagement

Digital Maturity Assessment
As part of the collaboration with CeADAR’s European Digital Innovation Hub (EDIH) for AI, a Digital Maturity Assessment was conducted. This assessment identified several areas where Atomic could benefit from increased digitalisation and the application of AI technologies.

Project Selection
Out of five potential projects, a targeted AI initiative was chosen based on its potential for impact. The selected focus areas included:

• Web data collection
• Natural Language Processing (NLP)
• Large Language Model (LLM)-based document querying using Advanced Retrieval Augmented Generation (RAG)
• Trend and sentiment analysis
• Transcription services
• NLP-powered chatbot solutions

Test Before Invest

The Challenge
Atomic’s research team traditionally spent significant time collating information from various online sources, manually extracting key insights to inform their work. The challenge was to optimise this process through AI without compromising on the quality and accuracy of the insights gathered.

Scoping the Solution
Collaborating closely with CeADAR’s data scientists, the team defined the requirements for an AI-powered prototype. This tool would automate the collation of information from publicly available sources and extract insights based on keyword searches. CeADAR then conducted a technology review and evaluated the feasibility of the proposed solution.

The Solution
CeADAR developed a bespoke AI prototype for Atomic, leveraging LLM technology. The solution included a user-friendly front-end platform designed to:

• Retrieve and display insights from reputable, public web sources
• Conduct keyword-based searches efficiently
• Allow users to view and save relevant research outputs

Results & Impact

The AI-powered tool delivered tangible benefits for Atomic by:

• Reducing the time spent on secondary research
• Streamlining data extraction processes
• Ensuring accuracy and relevance in the insights gathered

The solution enabled Atomic to optimise its research operations, allowing their team to focus more on analysis and strategy.

What’s Next?

Following the successful implementation of the Test Before Invest prototype, the project has now transitioned into its deployment phase. 

CeADAR’s EDIH for AI team are now scoping a second project with Atomic to develop a Retrieval Augmented Generation (RAG) solution. This next step will integrate LLM-derived insights with Atomic’s proprietary research data, further enhancing their research capabilities.

Services Provided

Atomic benefited from CeADAR’s EDIH for AI Test Before Invest services which are fully funded. The partnership provided Atomic with access to Data Science and AI skills, and expertise. The professional support and guidance from the CeADAR team gave Atomic the confidence to embrace AI-powered solutions and progress their digital transformation journey.

Testimonial From Atomic

“CeADAR’s EDIH for AI services have been key to us taking our research to the next level. Previously secondary research could take six hours, and it now takes just an hour or two, freeing up our team to focus on deeper insights and strategy instead of getting lost in a rabbit hole of irrelevant articles.

Working with the CeADAR team has been brilliant. They’re not just experts in AI—they take great care to understand what you actually need, and make sure they’re building something that’s fit for purpose. They’re clear about what’s possible and genuinely invested in delivering real value. More than anything, they create confidence that you’re moving in the right direction from Day 1.

We’d absolutely recommend CeADAR’s EDIH for AI services – the support they offer is unlike anything else out there for smaller businesses in Ireland. It’s been tailored to fit right into our workflow and deliver significant impact.”